See what 4C's solutions can do for you.

Shared Media Experiences

Learn how brands can create emotional resonance with shared media experiences through multi-screen analytics and activation.

Next Generation Media Technology

Get smarter insights and better results from 4C’s solutions for buying, measuring, planning, and selling media across TV and Digital.

Activation

Social Ads

Boost performance and efficiency of your social advertising campaigns.

Power ads with ease on the first SaaS platform to enable advertising across Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat.

  • Manage and scale complex campaigns quickly through bulk editing, smart groups, and auto-optimization features
  • Invest in audiences inclined towards your brand with targeting built on predictive data science
  • Capitalize on pre-optimized, custom audience segments that can be applied across multiple formats and networks
Activation

TV Synced Ads

Activation

TV Synced Ads

Connect with your key audiences across screens in real-time.

Automatically deliver ads across social, display, search, video, and mobile in coordination with TV ads and content. 4C’s proprietary technology automatically launches digital campaigns within seconds of customizable TV triggers to increase effectiveness through cross-screen synergies.

  • AD SYNC – Show simultaneous ads across screens while your TV commercial airs
  • COMPETITOR SYNC – Blunt competitors’ messages by syncing with their TV spots
  • CATEGORY SYNC – Automatically coordinate ads with 17 product categories
  • LIVE EVENT SYNC – Capitalize on real-time moments by syncing during live events
  • PROGRAM SYNC – Continuously deliver ads throughout targeted TV programs
  • AD BREAK SYNC – Deliver continuously throughout an entire commercial break and own all ad pods
  • SPORT SYNC – Coordinate ads with live sport moments such as touchdowns, pit stops, home runs, goals, etc.
  • POLITICAL SYNC – Trigger ads in top battleground states based on metadata
  • WEATHER SYNC – Trigger ads based on current weather conditions and forecasts around the world
  • PROMO SYNC – Automatically deliver ads within seconds of when network promos air
  • BRAND AFFINITY SYNC – Sync with commercials for brands that share similar social media affinities
Analytics

Advertising Analytics

Analytics

Advertising Analytics

Gain the intel to monitor and optimize TV ads in-flight.

Lower your target CPM and maximize your impact with comprehensive television audience delivery intelligence. 4C Advertising Analytics is the only solution to combine data from TV ad occurrences, cost, household viewership, and social engagement.

  • Strengthen your competitive intelligence with a complete competitor creative library including media placements and spend
  • Fine-tune your creative, program, and network choices for optimal audience delivery
  • Spend smarter with the right ads on the right programming
  • Discover which programs share an affinity with your brand
  • Verify ads are running where and when you planned
  • Understand delivery to your target audiences
  • Visualize ad impact with social engagement and affinity from 1.5+ billion consumers across Facebook and Twitter
Analytics

Content Analytics

Analytics

Content Analytics

Measure reach and performance of your content.

Use Teletrax, the world’s largest TV monitoring system to understand where, when and for how long video assets are viewed across the globe.

  • Quantify the exposure of video content in total minutes of exposure and estimated impressions
  • Optimize content through data-driven analysis and identify drivers of earned impressions
  • Gain insights through comprehensive reporting through secure portal or automated data interchange

The ability to edit campaigns in bulk, especially in LinkedIn, is one of 4C’s best features. We can set limits, change names, and update creative all in one place, which in the past has required hours of manual manipulation. This gives us more time to focus on delivering remarkable experiences and superior results for our clients.

Jess Kaswiner, Internet Marketing Associate, Social Media
Rise Interactive
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Integrating 4C’s analytics with WideOrbit’s programmatic marketplace delivers a quantum leap in TV audience targeting by introducing insights from social media to the buying process.

Ian Ferreira, EVP Programmatic
WideOrbit
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We’ve worked with 4C for more than a year and we are continually impressed by their ability to transform disparate data sets into valuable insights.

Matt Spiegel, SVP/GM, Data & Technology Solutions
MediaLink
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For brands, the ability to sync digital messages with real-time game moments fosters relevancy.  It provides connected context to search, social and display experiences, which can be a game-changer in driving results. 4C is at the forefront of these market trends.

Scott Shamberg, President, U.S.
Performics
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We partnered with 4C to more deeply understand and plan against television’s influence on social brand engagement to further enable our advertising partners to effectively connect with their target audiences and optimize spend across all platforms and screens.

Howard Shimmel, Chief Research Officer
Turner
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We are very excited to be working with the 4C team to integrate our market-leading solution with theirs. Teradata’s DMP will help 4C’s customers achieve Individualized Marketing through real-time data collection and customizable reporting.

Kim van der Zande, Head of Center of Excellence, DMP
Teradata
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We are thrilled to be partnering with 4C to launch this innovative solution enabling political advertisers to target and message more robustly to their key voters.

Elizabeth Wilner, Senior Vice President for Political Advertising
Kantar Media
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Through 4C’s advanced technology solutions, we can easily engage consumers in creative, meaningful and efficient ways across Instagram and other channels on behalf of our clients.

Lora Parker, Chief Operating Officer
Amnet
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The data that 4C’s TV Analytics solution provides is instrumental in the development of our content offering. Having access to 4C’s data allows us to continue to promote our favourite sports to an increasing fan base in a far more effective and efficient way.

Susanne Schödel, Secretary General
Fédération Aéronautique Internationale/FAI
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4C’s done a great job from day one of constantly iterating, constantly innovating, new data sources, new inventory sources, new ways of streamlining and improving the way that people at VivaKi buy media.

Drew Huening, Product Director
VivaKi
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A lot of that (data science) is what 4C has and has built it into the DNA so as it scales they don’t have to go back and think about it.

Rishad Tobaccowala, Chief Strategist, Member of Directoire
Publicis Worldwide
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4C makes my life easier just by having everything in one place, all the tools that I need for all the major platforms that I work on.

Marly Schuman, Social Media Supervisor
Resolution Media
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4C provides deep product expertise and strategic insights.

Angela Eng, VP of Platform Solutions & Activations
Merkle
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The great thing about 4C affinities is that they show you such unexpected connections.

Tricia Lasky, SVP Partnerships
VivaKi
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Working with 4C has enabled us to accelerate our advertising on Pinterest.

Terri Yeung, Senior Acquisitions Manager
Demand Media
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Not only has 4C helped us improve marketing results for clients, but they also deliver operational efficiencies by enabling our team to activate seamless, multi-channel campaigns.

Jason Dailey, SVP Precision Marketing
MediaVest
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4C is young, hungry, nimble, smart, ready to come in and partner with us and be an extension of our team.

Doug Kofoid, President of Global Solutions
VivaKi
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[Teletrax’s TV Analytics] is an invaluable cornerstone of our business, and has set a high standard for media measurement and intelligence gathering.

Scott Chastain, SVP Affiliate Marketing & Development
NBC Universal
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With 4C we’ve been able to launch multiple campaigns at once quickly and easily.

Gabriela Parada, Social Media Manager
Adore Me
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[4C is] helping us determine things like how successful sponsorships were.

Howard Shimmel, Chief Research Officer
Turner Broadcasting
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4C’s leadership in the space has allowed eBay to connect with customers in new ways.

Jody Ford, VP Global Growth
eBay
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4C is not only ingesting huge volumes of social data, but also creating insights that are actionable for a variety of products and services for the agencies.

Michael Wiley, Managing Director for Ventures
Publicis Worldwide
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4C is bringing new information, using public Facebook data, to help agency planners and brands best pair TV and Facebook media together.

Rob Creekmore, Advertising Research Manager
Facebook
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Real-time social advertising is critical to success of today’s digital advertising. TV Sync was evidence of this power.

Gerry Bavaro, Chief Strategy Officer
Resolution Media
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