The State of Media Q4 2017

Learn how marketers captured audiences across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TV.

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The Future of Media Volume 6 - 4C's 4Ps: Four Predictions for 2018

Download our latest white paper to learn about new developments in omnichannel marketing — especially on the most high-impact channels — and learn how you can find your audience on whichever screen is captivating them today.

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Introducing 4C Creative Hub

Launch and manage ad creative across channels to monetize your masterpiece.

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4C Integrates Inscape’s Smart TV Data to Deliver Exclusive Audience Insights for Planning and Activation Across Premium Channels

Data integration enhances targeting capabilities across screens.


Horizon Media Taps 4C to Fuel its Advanced TV Platform, Pivot, with Data-Driven Audience Targeting

Partnership integrates 4C's advanced TV technology into Horizon Media's Pivot solution

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Target Signs On For Industry’s First Self-Serve Programmatic Television Offering With NBCUniversal Through 4C

New Solution Delivers Advanced Advertising for National Linear TV

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Our data science and marketing technology equip you to win the battle for consumer attention.

About 4C

Leverage the 4C Insights Affinity Graph™ to identify and activate your most valuable audiences.

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The great thing about 4C affinities is that they show you such unexpected connections.

Tricia Lasky, SVP Partnerships
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Client Success

Case Study: OVO Energy Syncs Facebook Ads to Live Weather Moments to Amplify Conversions

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Thought Leadership

Super Bowl LII Post-Game Impact Report

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News & Events

Do you have an affinity for the Winter Games?

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