A featured Pinterest Success Story

Background

Adore Me is a monthly subscription service delivering fashionable, high quality lingerie, affordably. The category-redefining company has been covered in The New York Times, People, and InStyle.

Challenge

Pinterest is a key channel for Adore Me to engage millennial women. Adore Me saw rapid organic growth after joining Pinterest, but needed a solution for reaching hard to find Pinners beyond the brand’s organic reach.

“Pinterest is a perfect fit for us given the audience and creativity on the platform. Given the very visual nature of e-commerce, Pinterest is one of our most prioritized channels.”

— Gabriela Parada, Social Media Manager

Solution

Adore Me selected 4C’s Social Ads product for placing Promoted Pins. A streamlined workflow, advanced targeting and powerful analysis features like Bulk Creation, Quick Editing, Keyword Targeting and Targeting Analysis Toolbox provided Adore Me the tools to scale its campaign, driving efficiency and effectiveness.

“With 4C we’ve been able to launch multiple campaigns at once, quickly and easily. Since we’re constantly testing new creatives with different keyword and targeting variations, this is a small but crucial detail that helps us run our Pinterest ads more efficiently.”

— Gabriela Parada, Social Media Manager

Results

“Promoted Pins were a no brainer for us, and we’ve seen incredible success with Pinterest ads.”

— Gabriela Parada, Social Media Manager

Adore Me increased their Pinterest revenue by 4000% and reached entirely new customers. Customers acquired through Pinterest spent 20% more over time compared to other sources.

Since using Promoted Pins, Adore Me’s also seen: