Real People. Real Insights.

Based on 30 years of data science and computational research by our Founder, Chairman, and Chief Scientist, Dr Alok. Choudhary, 4C has pioneered a new approach to understanding consumer behavior and predicting future outcomes through the 4C Insights Affinity Graph™.

At the core of all 4C products, our award-winning Affinity Graph delivers a full picture of how people interact with media, technology, and each other by mapping millions of TV households and thousands of brands to billions of social media users.

4C is the only company to combine historical TV airings, real-time TV monitoring, household-level viewership, social media engagement, and offline activity into actionable sets of data for marketers to influence consumers and brand preference.