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What social media can tell us about the pandemic

Apr 30, 2020 • Aaron Goldman

Here’s hoping this finds you in good health and safe conditions.

In recent weeks, we’ve looked at how marketers are responding to COVID-19 and the impact of the pandemic on closed ecosystems.

Today let’s look at some observations from a social media perspective.

The curve is flattening.

With many countries reducing the number of new cases, the use of the #coronavirus hashtag on social seems to be following the trend.

Social media is bringing out the good in people.

It’s refreshing to see how people in the UK are taking to social in an effort to spread messages of safety for communities and well-wishes for healthcare workers.

Not all days are blurring together.

As we shift to a quarantine existence, it may feel like every day is the same but weekend patterns emerge when looking at another feel-good hashtag #supportlocal for business.


Consumers are hungry for fresh content.

With live sport cancelled, it’s a great time to revisit the archives and there’s no better retelling of a great story than The Last Dance on ESPN following the Chicago Bulls epic run towards a 6th championship. And how’s this for a retelling of Jordan’s epic free throw line slam dunk?

Social networks are thriving.

Consumers are spending 70 percent more time on Facebook in certain countries with 3 billion people now using Facebook apps each month. Pinterest saw searches increase 55% in March and April versus last year and new board creation up by nearly 45%. Twitter reported monetizable daily average users up 23% in the first quarter. And Snapchat saw a 20% increase in daily active users during Q1. It’s also been fun discovering Snap lenses for videoconferences – as I posited to The Drum, “Who doesn’t want to be a potato on the group chat?”

So that’s the state of the state on social. Be well and see you ‘round the Virtual Water Cooler.

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