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ASSESSMENT

How Mature are Your Video Marketing Efforts?

Take a short self-assessment to find out how prepared your marketing organization is to turn insights into action and improve your advertising approach.

WEBINAR

Becoming a Video Vanguard in a Cross-Channel World

US: view the slides or watch the recording of Forrester Principal Analyst Jim Nail and 4C CMO Aaron Goldman discussing the results from recent research and how 4C can help equip marketers.

UK: view the slides or watch the recording featuring Ryan Storrar from Essence, Jennifer Bunting from LinkedIn, Jamie Bradley from VidMob, and Aaron Goldman from 4C.

WHITEPAPER

Mature Your Video Marketing To Drive Business Value

This commissioned study conducted by Forrester Consulting on behalf of 4C examines the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. See why nearly 80% of marketers surveyed recognize video – including TV, digital video, social video, and over-the-top (OTT) video – as an increasingly important medium.

Fill out the form below to download the full report.

Forrester Leader Badge

4C named a leader in The Forrester New Wave™: Cross-Channel Video Advertising Platforms

Check out the details and download the report.