Over-the-top (OTT) video viewership is projected to reach 209 million people by 2020. 4C is expanding its Scope platform to make OTT advertising inventory accessible alongside linear TV and social video through new integrations with Freewheel, SpotX, and Telaria.

Through the integrations, Scope clients will be able to plan, activate, and measure OTT and linear TV campaigns holistically in a single self-service platform that includes social video, Apple News, and Amazon Advertising.