Integrate TV and video planning and buying

Power cross-channel video strategies across TV and OTT with common audience definitions and reach optimization in a single self-service platform.

Drive better outcomes on paid social

Improve performance using sophisticated, cross-platform solutions for managing and optimizing campaigns across Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn.

Maximize return on shopping campaigns

Scale product success with catalog-based campaigns. Uplevel your product advertising with catalog solutions and gather meaningful insight about ad performance.

Video-centric media solutions

  • Audience-driven linear TV
  • Maximize the reach of valuable consumer audiences throughout your TV planning and buying. Find the networks, programs, and dayparts with the highest concentration of a strategic audience when planning linear schedules, allocating inventory post-upfront, or activating scatter buys.

  • Programmatic reserved and unreserved OTT video
  • Place, manage, and optimize audience-based OTT buys using 4C-curated or existing pre-negotiated deals across connected TV, mobile app, and desktop/mobile web inventory. Build and execute campaigns targeted to first- or third-party audiences through an end-to-end self-service solution.

  • Advanced social buying
  • Tap into unique, self-service tools not available in native ad platforms. Uncover new audiences with 4C’s unique data science and custom segments. Scale campaigns with efficiency via workflow automation, and automate budget pacing and optimization across channels using performance-enhancing algorithms.

  • Cross-channel product ads
  • Drive product success with tools for creating, managing, and optimizing catalog-based campaigns at scale. Leverage unique functionality not available in native platforms like product set management tools, inventory alerts, product-level reporting, automated bid and budget optimizations, and more.

  • Performance creative
  • Improve campaign performance with relevant creative tailored for locations, audience segments, product preferences, and more. Generate personalized creative at scale using template-driven production and automated ad generation. Understand which creatives are driving outcomes.

    Performance Creative one sheet
4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market. - Mike Consiglio, Resolution Media

Ready to relaunch your video marketing?