Last week we talked about earning the trust of your audience by using the authentic voice of your customers. There’s no better way to do that than by letting your customers speak for you.
That’s the premise behind G2 Crowd, the world’s largest business solution review platform. With more than 380,000 reviews — about 200 of which are on 4C — G2 Crowd empowers B2B decision buyers to gain insights from peers and make better decisions.
Each quarter, G2 Crowd publishes Grid® reports for the various software categories. These grids can sometimes become eye charts what with all the various competitors clamoring for a given market. Cross-Channel Advertising is no exception with more than 30 companies featured – all the more reason why actual customer reviews are so important for separating the wheat from the chaff.
The G2 Crowd Grid® plots satisfaction on the X axis and market presence on the Y axis. Satisfaction is based solely on reviews and 4C is the highest ranked– aka furthest to the right. Market presence is based on factors like company size so it’s no surprise that folks like Google, Adobe, and Nielsen are the top 3 vertically.