Know where.
Know when.

Teletrax® is the most comprehensive global broadcast monitoring and verification service, enabling you to determine precisely when, where and how your video content is being used around the world.

TV Monitoring

Track content every time it’s shown on on over 2,100 worldwide TV channels in more than 76 countries. Our best-in-class Teletrax® technology collects data and delivers full video clips in real time. We electronically track content of any length in any format and instantaneously tell you where it aired, when it aired, how much of it was used, which part of it was most popular, and how it was edited – second by second.

“An invaluable cornerstone of our business, [Teletrax] has set a high standard for media measurement and intelligence gathering.”

Scott Chastain, SVP Affiliate Marketing & Development, NBC Universal

Download the one sheet to learn more.

Watermarking & Fingerprinting

Watermarking & Fingerprinting

We monitor video on TV channels worldwide using two technologies.

WATERMARKING is the process of inserting a hidden code into video giving each piece of content a unique identity. Upon detection, the unique code conveys client ownership information. 4C’s Teletrax® technology has superior detection granularity, and can be used to differentiate two identical copies of content. The watermark must be applied to the original content and a watermarked sub-master is distributed for broadcast.

FINGERPRINTING is the process of extracting unique characteristics of the content to generate a reference fingerprint to compare to fingerprints of broadcast content. When a reference fingerprint matches a broadcast fingerprint, a detection is registered and logged. Fingerprints are capable of detecting legacy content, are extremely robust to compression, have a detection granularity of 5-10 seconds. The fingerprint can be captured before or after distribution and generation of a sub-master is not required.

News & Updates

VIDEO: 4C CMO Aaron Goldman talks about recent insights from Teletrax data around current events.

AD RANKINGS: To understand which brands are most active on TV, we rank the top UK & US advertisers according to total monthly ad minutes aired across several different categories including network, daypart, and programming.