Surf’s Up: 4C is a Leader in Cross-Channel Video Advertising Platforms
Aug 29, 2019 • Aaron Goldman
Today, Forrester Research published The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019 and we are proud to report that 4C was named a leader.
For its evaluation, Forrester assessed the 13 most significant providers in the category against 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building, Measurement, Company Vision, Product Vision, and Product Roadmap.
Download the report to learn why 4C was named a leader. Spoiler alert, Forrester points to these pluses: “a strong identity graph, sophisticated data science, and additional TV data from Inscape, Nielsen, and others.”
Overall, Forrester states that 4C “leads the pack with extensive linear and OTT/CTV inventory” and “is the best fit for companies that need a pure self-service tool.” We couldn’t agree more!
So, as you set sail across the channels on your journey to the isle of ROI, rest assured the rising tides will lift all boats. And when you arrive, don’t forget to wave.
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