September 2019 US TV Social Lift Rankings
Oct 21, 2019
TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.
To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, a global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.
By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.
- Coors Light captured audience attention with its “Made to Chill” campaign featuring humorous takes on people relaxing with a beer.
- T-Mobile grabbed a top spot in the broadcast and cable rankings in September, thanks in part to its “Netflix on Us” promotion.
- With commercials featuring its new Bourbon BBQ Brisket sandwich, Arby’s jumped to the top spot for cable advertisers.
- eBay took the number two spot for cable advertisers with its “When You’re Over Overpaying” campaign.