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September 2019 US TV Social Lift Rankings

Oct 21, 2019

TV and social media have become inextricably linked. By uniting these channels through multi-screen activation and analytics, 4C enhances media value for brands.

To assess the TV ads generating the greatest consumer response on social media, 4C fuses data from Teletrax, a global TV monitoring network covering more than 1,300 U.S. channels in all 210 DMAs, and its proprietary social affinity database with 1.5+ billion brand interactions across Facebook and Twitter.

By comparing each brand’s social media engagements in the two-minute period after the start of a TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad.

september 2019 us broadcast tv social lift rankings

september 2019 us cable tv social lift rankings

  • Coors Light captured audience attention with its “Made to Chill” campaign featuring humorous takes on people relaxing with a beer.
  • T-Mobile grabbed a top spot in the broadcast and cable rankings in September, thanks in part to its “Netflix on Us” promotion.
  • With commercials featuring its new Bourbon BBQ Brisket sandwich, Arby’s jumped to the top spot for cable advertisers.
  • eBay took the number two spot for cable advertisers with its “When You’re Over Overpaying” campaign.