September 2018 US TV Ad Rankings

Oct 08, 2018

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during September. Advertisers are ranked according to total ad minutes aired in each category.

Progressive, McDonald’s, and Lyrica joined the top broadcast primetime advertisers in September.

september 2018 US broadcast TV ad rankings

Geico kept the top spot for cable primetime advertisers.

september 2018 US cable TV ad rankings

Car manufacturers dominated MLB ad time.

september 2018 US MLB TV ad rankings

J.G. Wentworth joined the top NFL advertisers with a 501% increase in ad time over last year.

september 2018 US NFL TV ad rankings