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See you at the virtual water cooler

Apr 09, 2020 • Aaron Goldman

Once again, I hope this finds you in good health and spirits.

We’ve all been adapting to the pandemic in different ways — from a business perspective, we’ve seen a significant uptick in video conferences, remote events, webinars, and virtual happy hours.

However, one thing we miss most about seeing our coworkers, clients, and partners in person are the quick conversations you have when you catch someone in the hallway or office kitchen.

Thus, the 4C Virtual Water Cooler series was born. Check out episode one featuring a chat with Rachel Aguiar, our Director of Marketing Communications.

Rachel on video

Brands are facing a lot of challenges right now  — we want the 4C Virtual Water Cooler to be an outlet of positive snackable content where marketers can find some solutions. In each episode, we’ll record a quick conversation that will cover three questions:

  1. What is something your company is doing right now that you’re proud of?
  2. Name a brand that is doing something cool and describe how they’re knocking it out of the park.
  3. What recommendations do you have for brands during this crisis?

The goal is to keep the conversation positive, constructive, solutions-oriented, and casual. Personally, I’ve been inspired by John Krasinski’s new series, Some Good News, and also his outfits. 😉

At the end of each conversation we do a “Cooler Round” which is like a lightning round (only cooler!) and get each participants’ take on new content they’ve found captivating, WFH hacks, and more.

Keep an eye on our site or #4CVW on the socials for new episodes dropping and please reach out if you have resources you’d like us to share or want to schedule a meetup at the virtual water cooler.

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