Seasonal Shopping from A to Z
Sep 18, 2019
Amazon had five times the traffic of any other retailer on Cyber Monday in 2018.
(Source: McKinsey, 2019)
Amazon is the number one destination for consumers during the busy shopping season, so it’s critical you’re spending dollars smartly and maximizing your success.
DIVE INTO DAYPARTS
Optimize Amazon ad spend by lowering bids during low traffic times and increasing during busy ones when competitors have exhausted their daily budgets.
SYNC FOR SUCCESS
Automatically turn ads on or off based on live competitor TV spots or sports sponsorships.
Automate in-flight optimization, reporting, and pacing to drive growth and maximize revenue across campaigns.
Keep campaigns paused overnight during low traffic hours or run low bids in the morning to save budget for the afternoon when competitors have capped out. Advertisers often overpay for clicks during these low traffic hours because they set a max-bid for the whole day. This can also lead to running out of budget earlier than desired. With 4C, you can operate leaner & remain visible to shoppers longer by scheduling daypart bid strategies across specific hours of the day.
CHRIS NARDUZZO, DIRECTOR AMAZON REVENUE, 4C