Seasonal Shopping from A to Z

Sep 18, 2019

Amazon had five times the traffic of any other retailer on Cyber Monday in 2018.

(Source: McKinsey, 2019)

Amazon is the number one destination for consumers during the busy shopping season, so it’s critical you’re spending dollars smartly and maximizing your success.
 

Dayparting Infographic

 
DIVE INTO DAYPARTS
Optimize Amazon ad spend by lowering bids during low traffic times and increasing during busy ones when competitors have exhausted their daily budgets.

 

Competitor Sync Infographic

 
 
SYNC FOR SUCCESS
Automatically turn ads on or off based on live competitor TV spots or sports sponsorships.

 

Reporting in Laptop graphic

 
 
POWER PERFORMANCE
Automate in-flight optimization, reporting, and pacing to drive growth and maximize revenue across campaigns.

 

Keep campaigns paused overnight during low traffic hours or run low bids in the morning to save budget for the afternoon when competitors have capped out. Advertisers often overpay for clicks during these low traffic hours because they set a max-bid for the whole day. This can also lead to running out of budget earlier than desired. With 4C, you can operate leaner & remain visible to shoppers longer by scheduling daypart bid strategies across specific hours of the day.

CHRIS NARDUZZO, DIRECTOR AMAZON REVENUE, 4C

 
Get in touch to learn more about 4C’s Amazon solution.
 
Download our Amazon one sheet.