The first self-serve platform to unify audience discovery, activation, and analytics across TV, Social, Digital, and Mobile. It's all in Scope!
Discover
Identify and engage your most valuable audiences using robust data science and interactive planning tools.
Execute
Optimize campaigns across channels with self-serve access to leading private marketplaces for premium inventory​.
Analyze
Measure outcomes with flexible, unified reporting that provides full transparency across media placements.
Scope for Marketers
Audience intelligence at scale.
You know that consumers expect personalized experiences on demand. To deliver, you must understand their motivations and the most effective channels for reaching them.
Get equipped with powerful tools for managing and optimizing campaigns across channels to ensure your brand is top of mind.
Scope by 4C helps you build loyal customers with innovative, audience-first marketing solutions.
Your all-in-one platform
- Discover unique audiences through unified data across social media, TV viewership, and offline attributes.
- Analyze personas, competitors, and creative impact with rich, visual insights.
- Do it all with an intuitive, self-serve platform featuring full transparency and brand safety.
Selected Clients
Scope for Automotive
Connect with a new kind of car-buyer
As an automotive marketer, you are confronted with the growing purchase power of Millennial and Gen Z generations. These younger consumers are unlike their older cohorts when it comes to feelings about car ownership, cross-channel shopping behavior, and eco-friendly preferences.
You know that connecting with this new era of customers is critical to staying relevant. They expect on-demand, personalized experiences with everything from in-vehicle technology to media consumption, which requires you understand their values, and the most effective channels for reaching them.
Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.
Drive consumer interest
- Discover unique audiences through unifying data across social media, TV viewership, and offline attributes.
- Execute across channels for Tier 1, Tier 2, and Tier 3 campaigns spanning premium private marketplaces.
- Analyze personas, competitors, and creative impact with rich, visual insights.
- Do it all with an intuitive, self-serve platform featuring full transparency and brand safety.
Select Automotive Clients
Scope for CPG/FMCG
Adapt to shifting shopping habits
As a consumer goods marketer, you have to meet customers where they are – whether they value healthy products or budget-friendly prices, and whether they shop online or in store. You need tools to help you connect with customers no matter where they are on the journey to purchase, and stay connected to plan for new products in a changing landscape.
Tools to manage reach and frequency across large suites of products and brand families are essential for keeping your brand top of mind.
Scope by 4C helps you keep pace with changing consumer values with robust audience insights and integrated cross-channel tools at scale.
Meet consumers where they are.
- Uncover brand-specific audience personas and behavioral insights, and leverage unique 4C audiences and targeting to activate against them.
- Discover real-time trends in audience engagement, TV and social creative stickiness, and competitive benchmarks to measure brand impact and test the effectiveness of new products and messages.
- Do it all with an intuitive, self-serve platform featuring full transparency and brand safety.
Select CPG Clients
Scope for Financial Services
Engage at critical touchpoints
As a Financial Services marketer, you are faced with growing millennial distrust in banks – a generation increasingly turning to social media for advice. At the same time your brand has to prioritize managing data access, minimizing risk, and catering to executives. Add to that your multiple lines of business, and you need a comprehensive platform to solve a wide array of challenges.
Understanding and connecting with all your customers is critical to staying relevant as technology changes the industry. Customers expect on-demand, personalized experiences, which requires you understand their values, and the most effective channels for reaching them.
Scope by 4C helps you create meaningful connections with new and current customers.
A comprehensive platform
- Explore robust audience personas, TV creative stickiness, and competitive intelligence to uncover how to connect with new audiences, inform cross-channel media planning, analyze brand sponsorships, and more.
- Engage audiences with a consistent message at every critical touchpoint with a growing marketplace of brand-safe, premium social, digital, and TV partners.
- Cut through the noise and increase awareness and engagement of your brand during key moments or major sponsorships by syncing social, search, and digital ads to TV ads, TV programs, and live weather or sporting events.
- Increase the overall performance of your program with advanced, cross-channel solutions for producing and managing hundreds of creative permutations, automating pacing and campaign optimizations, creating URL templates, and more across products and categories.
Select Financial Services Clients
Scope For Media & Entertainment
Fine-tune your delivery
Media and Entertainent brands are faced with increasingly fragmented consumption preferences. 75%+ of the world’s mobile data traffic will be video by 2020 so enabling cross-channel marketing efforts is key to staying top of mind. You need to be tuned in to how your audience and their consumption is changing – and what they want to see – more than ever.
You need a comprehensive marketing platform that spans traditional and new media channels, gives you a strong mobile presence, and harnesses real-time data to keep up with your audience.
Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.
Surround your viewers
- Bring your own data or use one of 4C’s unique data sets – like TV ad exposure and viewership – to create audiences you can engage across TV, social, and digital channels.
- Reach the most relevant audiences at the most impactful times by syncing social, search, and digital ads to specific TV programs or ads and find your viewers even when they're on their phones.
- Uncover insight into the topics and content your audiences care about, shows they're talking about, media consumption preferences and more.
- Do it all with an intuitive, self-serve platform featuring full transparency and brand safety.
Select Media & Entertainment Clients
Scope for Retail
Omnichannel marketing for an omnichannel world
Retail consumers have taken back their power and expect personalized experiences across physical and online stores. Your consumer-centric, omnichannel approach is key for new customer acquisition and brand loyalty. Amid increased competition for consumer attention, retail marketers must adapt to changing shopping behavior, while continuing to manage a wide variety of products and categories at scale.
You need tools to help easily identify and target specific audiences and better segment your messaging to speak more directly to consumer needs. Critical to success is integrating online and offline data and capture competitor insights to align your marketing with consumer trends.
Scope by 4C helps you build omnichannel, customer-centric experiences that meet consumers right where they are.
Meet consumers wherever they are
- Maintain a customer-centric approach with insight into what’s resonating with target consumers across products and competitors using brand and competitive affinity data, audience personas, ad effectiveness insights, and more.
- Engage audiences with a consistent, synced message at every critical touchpoint, with a growing marketplace of brand-safe, premium social, digital, and linear TV partners.
- Increase efficiency with advanced self-serve tools and features such as cross-publisher pacing, reporting, targeting, bulk editing, and optimization.
- Drive direct response with access to targeted ad types across channels, creative iterations, automated optimizations, and custom URL building all in a single platform.
Select Retail Clients
Scope for Technology marketers
Personalizing the B2B experience
Consumer experiences influence expectations of B2B decision-makers. Technology marketers must tap into additional, powerful data sets to tailor messages to their customers’ preferences, not just their job titles. In today’s landscape, you must marry your experience addressing business challenges with new consumer-centric insights to create messages with impact.
It’s critical to remain vigilant about safeguarding consumer data. So how can you understand more about your audience while also maintaining their security needs?
Scope by 4C helps you find new, loyal customers with innovative, audience-first marketing solutions.
A data-powered audience platform
- Capture consumer attention and create buzz around major sponsorships by syncing social, search, and digital ads to your, or your competitor’s, TV ads, TV programs, as well as live sporting events.
- Protect consumer data with user-level permissions and strict privacy compliance within a centralized, self-serve platform.
- Explore unique consumer insight to understand the preferences of key decision-makers. Further leverage creative and competitive intelligence, as well as media consumption, to inform cross-channel planning, budget allocation, and more.
- Do it all with an intuitive, self-serve platform with transparent reach across a growing marketplace of brand-safe premium social, digital, and TV partners.
Select Technology Clients
Scope For Telecommunications
Tools and insight to gain a competitive edge
As a telco markter, you span the B2B and B2C worlds, juggling a variety of budgets, campaign objectives, and reporting requirements across a portfolio of brands and multiple lines of business. How can you strategically manage messaging, reporting and insight all in one place?
In an extremely competitive landscape, it’s all about leveraging real-time moments and changing consumer expectations to stay top of mind for your business and consumer buyers.
Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.
Cut through the static
- Harness unique audience insights, reveal TV creative stickiness, and unmask competitive intelligence to unlock new audiences, inform cross-channel media planning, analyze brand sponsorships, and more.
- Cut through the noise and increase awareness and engagement of your brand during key moments or major sponsorships by syncing social, search, and digital ads to your, or your competitor’s, TV ads, TV programs, as well as live sporting or weather events.
- Bring your own data or use one of 4C’s unique data sets - like TV ad exposure and viewership - to create audiences you can reach across TV, social, and digital channels.
- Increase overall performance of your program with advanced, cross-channel solutions for producing and managing hundreds of creative permutations, automating pacing and campaign optimizations, creating URL templates, and more, across products, categories and regions.
Select Telco Clients
