As an automotive marketer, you are confronted with the growing purchase power of Millennial and Gen Z generations. These younger consumers are unlike their older cohorts when it comes to feelings about car ownership, cross-channel shopping behavior, and eco-friendly preferences.

You know that connecting with this new era of customers is critical to staying relevant. They expect on-demand, personalized experiences with everything from in-vehicle technology to media consumption, which requires you understand their values, and the most effective channels for reaching them.

Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.

As a consumer goods marketer, you have to meet customers where they are – whether they value healthy products or budget-friendly prices, and whether they shop online or in store. You need tools to help you connect with customers no matter where they are on the journey to purchase, and stay connected to plan for new products in a changing landscape.

Tools to manage reach and frequency across large suites of products and brand families are essential for keeping your brand top of mind.

Scope by 4C helps you keep pace with changing consumer values with robust audience insights and integrated cross-channel tools at scale.

As a Financial Services marketer, you are faced with growing millennial distrust in banks – a generation increasingly turning to social media for advice. At the same time your brand has to prioritize managing data access, minimizing risk, and catering to executives. Add to that your multiple lines of business, and you need a comprehensive platform to solve a wide array of challenges.

Understanding and connecting with all your customers is critical to staying relevant as technology changes the industry. Customers expect on-demand, personalized experiences, which requires you understand their values, and the most effective channels for reaching them.

Scope by 4C helps you create meaningful connections with new and current customers.

Media and Entertainent brands are faced with increasingly fragmented consumption preferences. 75%+ of the world’s mobile data traffic will be video by 2020 so enabling cross-channel marketing efforts is key to staying top of mind. You need to be tuned in to how your audience and their consumption is changing – and what they want to see – more than ever.

You need a comprehensive marketing platform that spans traditional and new media channels, gives you a strong mobile presence, and harnesses real-time data to keep up with your audience.

Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.

Retail consumers have taken back their power and expect personalized experiences across physical and online stores. Your consumer-centric, omnichannel approach is key for new customer acquisition and brand loyalty. Amid increased competition for consumer attention, retail marketers must adapt to changing shopping behavior, while continuing to manage a wide variety of products and categories at scale.

You need tools to help easily identify and target specific audiences and better segment your messaging to speak more directly to consumer needs. Critical to success is integrating online and offline data and capture competitor insights to align your marketing with consumer trends.

Scope by 4C helps you build omnichannel, customer-centric experiences that meet consumers right where they are.

Consumer experiences influence expectations of B2B decision-makers. Technology marketers must tap into additional, powerful data sets to tailor messages to their customers’ preferences, not just their job titles. In today’s landscape, you must marry your experience addressing business challenges with new consumer-centric insights to create messages with impact.

It’s critical to remain vigilant about safeguarding consumer data. So how can you understand more about your audience while also maintaining their security needs?

Scope by 4C helps you find new, loyal customers with innovative, audience-first marketing solutions.

As a telco markter, you span the B2B and B2C worlds, juggling a variety of budgets, campaign objectives, and reporting requirements across a portfolio of brands and multiple lines of business. How can you strategically manage messaging, reporting and insight all in one place?

In an extremely competitive landscape, it’s all about leveraging real-time moments and changing consumer expectations to stay top of mind for your business and consumer buyers.

Scope by 4C helps you build new, loyal customers with innovative, audience-first marketing solutions.