Combining essential marketing functions in a single vertical stack and operating seamlessly across closed ecosystems, Scope is the intelligent solution that allows marketers to take control of their media and reach consumers where they are most engaged.
What are Closed Ecosystems?
As consumers demand better privacy, content, and experiences, they turn to environments that can deliver. Over 80% of users’ time with media is spent inside closed ecosystems – media and tech companies that publish content and exhibit three important characteristics:
- Authenticated access, with controlled entry for consumers and for marketers
- Engaging, native ad formats that are contextually relevant and actionable
- Data-driven advertising with precision placement and advanced optimization
The closed ecosystem world is rapidly evolving beyond Facebook, Google, and Amazon to include TV, CTV, social, and commerce platforms that feature premium content and advanced advertising solutions for marketers.
Why a CEP?
To capture the full value of closed ecosystems, and maintain control of assets and campaigns, brands need to anchor their marketing tech stack with a CEP that brings five essential superpowers:
Providing marketers hands-on control and transparency into the entire media process from a single platform.
Consolidating campaign activation with audience, planning, creative, measurement, reporting, and optimization tools.
Enabling convergence of channels and agnostic integration of data and tools to easily plug into your tech stack.
Ensuring performance and optimization levers work for marketers instead of optimizing revenue for sellers.
Providing real-time insight into and optimization of media performance.
Learn more about Scope, the Closed Ecosystem Platform:
Dive into the layers of Scope’s vertical stack.
The capabilities afforded us through a CEP enable Abt to move seamlessly across media ecosystems while keeping customer experience and service at the forefront, making our brand durable in the current era of rapid change.
Bryan Benavides, Director of Digital Marketing at Abt Electronics
Conversions from Affinities
UNICEF Australia used Scope Affinity Audiences on Facebook to target people most likely to convert or to donate to competitor charities.Find Audiences
Increase in ROAS
A leading home appliance brand partnered with 4C to increase success of their Amazon advertising with the help of 4C's EA team.Increase ROAS
Increase in YOY Revenue
Mindshare used 4C's BYOD to integrate a tech company's Google Analytics and Facebook data for better reporting and optimization.Drive Results