Say hello to Scope by 4C: audience intelligence in action
Apr 24, 2018 • Aaron Goldman
Today, we are proud to announce the launch of Scope by 4C , the industry’s only self-serve platform for audience intelligence, activation, and analytics.
Last week in New York, our clients were treated to a first look at Scope during our Modern Microscope event.
Scope represents the culmination of 4C’s investment in data science and marketing technology over the years and combination of all our assets into one unified platform.
The goal as our CEO, Lance, put it is to help marketers market the way consumers consume – seamlessly across channels and devices.
Terry Kawaja, CEO of LUMA Partners, shared thoughts on TV’s Digital Future and illuminated the value of content that connects audiences across screens.
To help audience-based buying scale across TV, Krishan Bhatia, EVP Business Operations & Strategy of NBCUniversal, announced that NBCU was joining the Open AP consortium with Fox, Turner, and Viacom.
Meanwhile, Marni Walden, former Global President of Media at Verizon and CMO at Verizon Wireless, discussed the importance of cross-platform distribution to drive engagement.
Susan Bidel, Senior Analyst at Forrester, took us through a model for customer-obsessed marketing that breaks down silos and sequences messaging to meet consumers where they are.
And Seth Stephens-Davidowitz, author of Everybody Lies, ran through examples of how data science can be applied to uncover non-intuitive insights such as how the size of a horse’s left ventricle an predict how good it will be at racing.
All these points served as a great backdrop for Anupam Gupta, our Chief Product Officer, who unveiled Scope by 4C as the unified solution to the many of these challenges.
What’s in Scope?
- Audience intelligence – visual tools to identify your most valuable customers and find more people like them
- Audience activation – integrated workflow to buy premium inventory across TV, digital, social, and mobile
- Audience analytics – closed-loop reporting to measure cross-channel interplay and bottom-line results
You can also explore audience insights for your brand or competitors through our Brand Compass portal.
We’re excited to change your perspective and change the industry at a time when brand transparency, safety, and performance are needed more than ever. It’s all in Scope!
Now it’s time to scope the rest of 4C’s Insights.
Read the rest of 4C’s Insights Volume 105 here.
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