Responsive holiday shopper audiences
Sep 18, 2019
of shoppers are open to buying from new retailers during the holiday season, and in the 2018 holiday season 30% of them actually did.
(Source: Google 2019)
Consumers are especially open to new brands and products when shopping during the holidays, so lean into new data sets and audience strategies that set you up to reach the most qualified consumers across channels.
CHANGE THE CHANNEL
Use increased holiday TV spending to your advantage by conquesting audiences in OTT and social who have been exposed to competitors’ TV spots.
Find likely-to-convert audiences during the short holiday season by creating segments of people who look and act like your highest value customers.
FOLLOW THE FEET
Drive incremental store traffic with holiday offers targeted at TV, OTT, and social consumers who have frequently or recently visited your
(or competitors’) store locations.
Each social platform models lookalike audiences differently using the behavior and attributes of their own users. Combining these publisher-specific audiences with Scope-generated lookalikes, which incorporate rich offline data as well, can help you expand your reach and connect with optimal holiday shoppers for your campaign.
PETER MALILE, DIRECTOR SUCCESS DIRECTOR, 4C