COVID-19 Resources

Updates and insights from 4C, our partners, and the industry during COVID-19.

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Gartner Voice of Customer

The Gartner “Voice of the Customer” report uses customer reviews from the Gartner Peer Insights forum to compare Ad Tech vendors.

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6 Steps To Converged Ads

4C's Anupam Gupta discussed Closed Ecoystems at Beet Retreat San Juan 2020.

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Dig into the evolving state of linear TV attribution and ways marketers can improve their strategies.

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Research and Reports
Apr 01, 2015

4C Media Spend Report

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