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Univision 2018 Upfront Impact Report

May 11, 2018

Univision: Audience for the 2018 Upfronts

Telenovelas El Color de la Pasion and Vino el Amor, as well as mini-series Jose de Egipto, were the highest rated shows on Univision during the 2016-2017 season. However, news programming generates the most engagement for the network, with Univision Noticias, Despierta America, and Primer Impacto taking the top three spots for engagement since May 2017.

Univision Deportes, Univision’s sports network, which is dedicated almost entirely to soccer-related programming, draws in an audience that is also engaged with Dr. Pepper, Audi, and Jack in the Box, a fast food chain with locations primarily concentrated in California and Texas, states with large Spanish-speaking populations.