TV Synced Ads Increase Engagement, Provide New Affinity Data for Insurance Advertiser
Jun 29, 2015
A large international insurance advertiser needed a scalable solution to increase reach and build brand awareness across multiple countries.
Cadreon, a specialized digital marketing services division of IPG Mediabrands, tapped TV Synced Ads powered by Teletrax. The Teletrax global footprint and ability to deliver digital ads at the same time its ads were airing, enabled the insurance advertiser to reach its customers, no matter which screen its audience was paying attention to.
TV Synced Ads boosted the insurance advertiser’s effectiveness and efficiency, achieving 34 percent more engagements than non-synced ads. Additionally, granular reporting linked digital activity to individual TV channels and ad airings enabling further cross-channel campaign optimisations.