TV Synced Ads Drive Record-Setting New Vehicle Launch for Skoda
Sep 09, 2015
Skoda was introducing its new Fabia model. A successful launch required the new car model to build awareness and visibility with a limited budget. To manage the campaign, Skoda turned to Xaxis.
Xaxis selected TV Synced Ads powered by Teletrax’ technology to amplify Skoda’s reach. By delivering digital ads for the Fabia at the same time its ads and other automotive ads were airing on TV, Xaxis ensured the new Fabia model was always visible to potential customers.
By using TV Synced Ads powered by Teletrax’ technology, Xaxis achieved record-breaking campaign KPIs for Skoda including:
- CTRs 50% higher than historical averages
- Unique user reach 25% higher than previous campaign average
- Website engagement peaked during the campaign and boosted both brand and direct response metrics