TV Synced Ads Drive Fan Engagement for Athletic Shoe During Live Event
Oct 14, 2015
A new athletic shoe line wanted to raise awareness for its brand with a limited budget in a media landscape dominated by large sports brands.
Media IQ selected TV Synced Ads powered by Teletrax to deliver a digital campaign synced with the UEFA Champions League Final, a high-profile, single-day live sports event, focusing on key events during the match.
Digital ads were triggered within moments when:
- A goal was scored
- The half-time break began
- Penalties occurred
- Red or yellow cards were given
- Competitors’ TV ads were broadcast
Mobile ads delivered achieved 5X their click-through rate goal, and desktop ads achieved 6X their goal. The highly-engaged audience was proven to enhance brand awareness.