Hot Facts leverage proprietary 4C Affinities to deliver insights on pop culture.
4C Hot Facts are reported as a Social Index with the baseline being 100. The Social Index answers the question: Among people who engage with X on social media, how much more likely are they to engage with Y compared to the average population who engage with X?
#4CHotFacts
Childish Gambino’s This is America video was broadcast over 6,500 times globally between May 5 and June 4.
