Hot Facts leverage proprietary 4C Affinities to deliver insights on pop culture.
4C Hot Facts are reported as a Social Index with the baseline being 100. The Social Index answers the question: Among people who engage with X on social media, how much more likely are they to engage with Y compared to the average population who engage with X?
#4CHotFacts
Following the release of “This is America,” Childish Gambino saw an 18,989% lift in social engagement and a 10% lift in positive sentiment.
