Six Steps To Converged Ads: Anupam Gupta at Beet Retreat San Juan
Feb 17, 2020
According to Anupam Gupta, Chief Product Officer at 4C, there are six key considerations when it comes to planning converged media campaigns across those many platforms:
- Audience identification
- Creative adjustment
- Planning
- Activation
- Measurement
- Optimization
Media companies are trying to put together all their portfolio of assets in one place such that marketers have a better experience,” said Gupta. “What marketers are faced with is, ‘How do I work across closed ecosystems?’
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