Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during September. Advertisers are ranked according to total ad minutes aired in each category.

Lyrica, Samsung, and Progressive joined the top broadcast primetime advertisers in September.

Toyota increased cable primetime ad time by nearly 300%

Car manufacturers dominated MLB ad time heading into the playoffs.

Investment in NCAA Football ad time was popular during the first full month of the regular season.