Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
- People responded to the news of Marks & Spencer’s sale. Spots for its 50% off sale drove 241% higher social engagement than average helping Marks & Spencer climb to the #1 spot in the UK TV Social Lift Rankings. Thursday and Friday ads for the sale drove the highest response on social.
- Tesco’s Food Love Stories campaign continued to resonate. People responded to Tesco’s Andy’s ‘Red Handed’ Breakfast Flatbreads spot with a 137% increase in social engagement.
- A late surge in TV spots in September enabled Argos to claim the third spot in the UK TV Social Lift Rankings. Ads promoting sale items during the last week of September drove a 189% increase in social engagement.