Relaunch Your Video: Redefine
Dec 19, 2019
Redefine, the final installment of our Relaunch Your Video series, digs into video’s place as a performance medium. Take a peek inside Redefine:
Video advertising — television in particular — has traditionally been seen and leveraged as a brand awareness medium. Now, with video becoming pervasive across channels and marketers embracing holistic, multi-screen strategies, video is emerging as a performance medium. Using tools for personalized creative and business outcome optimization, marketers can craft video experiences that impact audiences across opt-in ecosystems. Brands can capitalize on the ubiquity of video and leverage its storytelling, action-driving power across the funnel to not only build awareness, but also impact mid- and lower-funnel conversions.