Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during October. Advertisers are ranked according to total ad minutes aired in each category.

McDonald’s, Apple, and Samsung joined the top broadcast primetime advertisers in October.

Movie studios 20th Century Fox and Universal Pictures were in the top cable primetime advertisers headed into the busy holiday movie season.

J.G. Wentworth jumped to the top spot for NFL football advertisers.

Geico claimed the top spot for MLB advertisers as the season closed out with the 2018 World Series.