Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Argos claims the top overall spot for UK TV advertisers in October.

McDonald’s climbs from the number ten spot to number one for Free to Air Peak advertising.

EE joins the top advertisers for Pay TV Peak advertising with a 1,008% increase in ad time over October.