Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during September. Advertisers are ranked according to total ad minutes aired in each category.

With its highest increase at 28% for broadcast ad time, Geico topped every category in October.

Burger King and Liberty Mutual joined the top 10 cable primetime advertisers.

Samsung increased investment in MLB ad time by an incredible 3,798% heading into the World Series.

Investment in NCAA Football ad time was up over October 2016.