Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

  • made it to the top of the rankings due to high social engagement following its ads featuring humorous Alexa moments
  • Spots promoting ASDA’s baby event early in the month drove nearly 194% lift in social engagement helping ASDA claim the 2nd spot in May
  • Santander aired 582 spots for its 1|2|3 Current Account in May which drove nearly double the social engagement for the brand