Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Samsung took the top spot for TV advertisers in the UK in May.

Compare the Market jumped to the number 1 spot for Pay TV Peak advertisers with a 99% increase in ad time.

Apple joined the top Free to Air Peak TV advertisers with an over 2,000% increase in ad time compared to April.