Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during May. Advertisers are ranked according to total ad minutes aired in each category.
Broadcast Primetime ad time included many automobile manufacturers in May.
Entyvio, Samsung and Kia joined the top Cable Primetime advertisers.
With fewer available placements during the NBA Playoffs, overall ad time decreased.
As baseball season picks up, advertisers ramped up MLB ad investments.