Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Overall investment in ad time in the UK was up in May.

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McDonald’s jumped to the number 1 spot for Free to Air Peak advertisers.

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Apple joined the top Pay TV Peak advertisers with a 683% increase in ad time.

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