Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.
Samsung, Metro, and Xeljanz joined the top broadcast primetime TV advertisers in March.
Geico kept the top spot for cable advertisers.
Wingstop increased its NBA ad time 2,309% over March 2018, landing the number 2 spot.
Geico was the top NCAA Basketball advertiser headed into March Madness.