Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
BT takes the top spot in the overall UK TV ranking in March advertising their Superfast Fibre broadband.
McDonald’s climbs to second position for Free to Air Peak advertising with their new finger wiggling ‘Peely Peely” advert for the McDonald’s Monopoly.
Compare The Market keeps the top spot for the third month for Pay TV advertising.