Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during March. Advertisers are ranked according to total ad minutes aired in each category.
3 consumer electronics brands break into the top advertisers on primetime broadcast.
Samsung becomes a top primetime cable advertiser promoting its Galaxy S7.
As the playoffs approach, advertising on NBA games increases.
AT&T crowned top NCAA Basketball advertiser during March Madness.