Making Audiences Actionable: Envisioning A Frictionless Cross-Channel Advertising Future
Jun 29, 2018
Media disruption is behind us, and multi-screen viewing is the new reality. While marketers have started to adopt cross-channel campaigns, to truly market the way that consumers consume – seamlessly across devices, at the time and place of their choosing – they must master an audience-centric approach.
Through brand new data collected by 4C and Advertiser Perceptions, this paper will chart the post-disruption media landscape, from TV to digital to social and mobile, according to 300 US and UK advertising decision-makers.