Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during June. Advertisers are ranked according to total ad minutes aired in each category.

Car manufacturers took the top 4 broadcast primetime spots in June.

Toyota and Universal Pictures joined the top cable primetime advertisers.

The top 10 MLB advertisers from May each kept a spot in June.

Columbia Pictures increased NBA ad time over 2,000% with spots promoting Spiderman: Homecoming to join the top advertisers.