Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during July. Advertisers are ranked according to total ad minutes aired in each category.
Honda and Kia joined the automobile manufacturer-dominated broadcast primetime rankings in July.
Movie studios Universal Pictures and Warner Brothers made the top 10 cable advertisers as the summer movie season heated up.
DirecTV was the top US advertiser during soccer content as the World Cup came to a close.
Audi joined the top MLB advertisers in July.