Television is a powerful advertising medium, providing emotional resonance and scale to ignite conversations and connect consumers with brands. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.

Samsung kept the top overall advertiser spot in the UK in July.

McDonald’s increased ad time 61% to jump 5 spots as the top Free to Air Peak advertiser.

Overall investment in Pay TV Peak ad time was up compared to July 2016.