Challenge

UGG, a household-name retailer, worked with their agency, Jellyfish, to run a Facebook campaign targeting holiday shoppers. The team needed to reach revenue goals and maximize the hectic five-day shopping period from Thanksgiving to Cyber Monday, known as Cyber 5, by reaching the right audience at the most relevant time.

Solution

The team implemented 4C Target Sets prebuilt targeting for Holiday, Black Friday and Cyber Monday Shoppers. These hyper targeted audiences ensured they reached a highly engaged demographic who were in the market to shop holiday deals.

Results

The Cyber 5 campaign engaged ultra-relevant shoppers and delivered results across the board. 4C audiences contributed to 21% of total on-platform revenue and proved to have a 60% more effective ROAS than non-4C target audiences.