Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.
Car brands and telecommunications providers dominated broadcast primetime ad time in Janaury.
Intuit joined the top cable primetime advertisers as 2018 tax filings began.
Advertisers ramped up their investment in NFL ad time during the playoffs.
AT&T increased its NBA ad time by 2,011% in January, joining the top advertisers.