Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during January. Advertisers are ranked according to total ad minutes aired in each category.

Geico claimed the top spot for broadcast primetime with 217 minutes of ad time in January.

Turbotax joined the top cable primetime advertisers with a 718% increase in ad time.

Pepsi increased its investment in NFL ad time in January heading into its big sponsorship of Super Bowl 51.

NBA ad time heats up in January.