Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during December. Advertisers are ranked according to total ad minutes aired in each category.
Geico jumped to the top spot for broadcast advertisers in February.
AT&T and Jeep joined the top cable advertisers.
Jeep also invested in NCAA Basketball ad time as the regular season closed out.
In addition to college basketball, Jeep upped its ad time on NBA Basketball.