Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top US advertisers using 4C’s Teletrax technology, the largest global TV monitoring network that covers more than 1,300 US channels in all 210 DMAs. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
DirecTV retains top spot for overall advertisers. Telco providers AT&T and Verizon enter the top 10.
Automakers buy the most primetime broadcast ad time in February.
Insurance advertisers the largest users of primetime cable.
Audi jumps to third highest NBA advertiser.
College basketball advertising increases as March Madness nears.