Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.
To understand which brands are most active on TV, we rank the top UK advertisers using 4C’s Teletrax technology, the largest global TV monitoring network. Advertisers are ranked according to total ad minutes aired across several different categories including network, daypart, and programming.
Nationwide surges into the third spot for overall TV advertisers.
February’s free to air peak TV ad rankings made up mostly of newcomers.
Ford and Nationwide bump HSBC and Compare The Market to claim the top two spots in February’s pay TV peak ad rankings.